Reorientation. Excellent perspectives.

A reorientation with a far-reaching impact. In 2009, Fur & Fashion Frankfurt will be held together with MIFUR (International Fur and Leather Fair, Milan) - from 4 to 8 March. A strategic decision? Yes. Because uniting two of the longest-running and most authoritative events for the sector promises a breakthrough that is only possible by working together. And everyone will benefit from this: both visitors and exhibitors. What does this mean in detail?

• Everything at the same time and place: an extended sphere of activity with respect to product presentations and trend communication.
• The top 'must-go' event: exerting a maximum power of attraction on all important visitor groups.
• Demonstrate strength: optimum synergies with regard to international marketing activities.
• Highly attractive: world-famous exhibition venue in one of Europe's most potent economic regions.

For Fur & Fashion Frankfurt, this step represents the logical continuation of the current concept: to create the best possible perspectives for the success of all players in the market. Moreover, Frankfurt will still play its part as a fur and leather metropolis in the future with the planned „Market Days“ from 14 to 16 March, immediately after MIFUR.

Fur & Fashion Frankfurt is looking forward to - a highly innovative 2009!